Social Value • Sustainability • Wellbeing

Impact is strongest when it's understood together

We partner with organisations to help them recognise the difference they make, deepen it, and communicate it with confidence.

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Moving impact from theory to business as usual

Impact Justified partners with organisations to help them understand, maximise, and communicate their social, environmental, and economic impact.

We work with infrastructure investors, public sector bodies, and purpose-driven organisations to embed social value and sustainability into investment decisions, business cases, procurement, reporting, and executive conversations; all supported by robust evidence and clear storytelling.

Our approach is collaborative, evidence-led, and human. Long-term impact is always human before it is technical, and we exist to help organisations feel confident in both their purpose and the story they tell.

Long-term impact is always human before it is technical.

— Our guiding principle

How we help

From strategy to measurement, we provide the expertise and partnership you need to make impact tangible.

Social Value Strategy & Integration

Aligned with the Procurement Act 2023, National Procurement Policy Statements, and legacy policies including PPN06/20. We help you embed social value into procurement, contracts, and organisational strategy.

SROI & Impact Measurement

Quantifying real-world outcomes for people and places. We develop robust methodologies that connect your activities to measurable social, environmental, and economic value.

Wellbeing Impact Assessment

For infrastructure and the built environment. We assess how projects and places affect the wellbeing of the people who use them, work in them, and live around them.

Executive Engagement & Stakeholder Communication

Bringing impact conversations to the board table. We help leadership teams see their work through a different lens and tell their story with confidence and clarity.

John Edwards, Founder of Impact Justified

MA Social Policy LLB Law with Politics FICRS Fellow

Meet the founder

I believe impact is strongest when it's understood together. That's why I founded Impact Justified; to work in partnership with organisations and help them recognise the difference they make, deepen it, and communicate it with confidence.

My background spans social value, sustainability, and wellbeing across some of the UK's most complex sectors. I've led multidisciplinary teams, developed SROI methodologies, shaped Net Zero strategies, and created frameworks that connect investment decisions to real-world outcomes for people and places.

What drives me is the human side of impact. Whether it's embedding social value into procurement, assessing wellbeing in healthcare buildings, or helping a leadership team see their work through a different lens, I'm most energised when evidence meets purpose; and organisations feel proud of the story they can tell.

John Edwards

Founder, Impact Justified